If you’d like to increase the visibility of your business’ website, this weekly schedule will help you to do just that. Perhaps, you struggle to keep up with social media marketing. Again, this plan is a fusion of both social media marketing and SEO best practices. It’s a step-by-step daily guide that is both easy to follow and implement.
Social Media is now important for search visibility making it important in your SEO strategy. This guide spread SEO and Social Media tasks over a seven-day period into manageable chunks. The tactics on the list reflect the Pareto Principle that suggests that less is more.
- Plan your social media content well
- Create Video Snippets for Vine and Instagram
- Schedule Twitter Chats in your diary for coming week
- Repurpose Your written Content for Instagram
How to Plan your Social Media Schedule
Include niche related keywords, optimise hashtags and include images with some of your posts. Use a tool like Buffer or Hootsuite to schedule content. Use RiteTag to find the best Hashtags for Twitter marketing and here is a list of Instagram tags.
How to Create Videos for Vine App and Instagram
Creating video for the Vine App and Instagram isn’t hard. Use a Video App like Videorama to create videos from images. It’s a simple, yet effective process. You can use Buffer to schedule a week long supply of videos for Instagram.
How to Take part in Twitter Chats
Search for Twitter chats that may be useful to your business. Make a note of the Hashtag and set an alert of the time in your timezone. Also, check out the format and the rules of each chat. Here is a list of Twitter Chats to get you started.
How to Create Designs for Instagram
Create image designs for your Instagram page. You can easily create beautiful posts using apps like Typorama, WordSwag and Phonto. Remember that you can also schedule your designs for the future. (Below is an example of design created by Typorama.)
- Check Help A Reporter Out (HARO) for writing opportunities
- Optimise your Blog Posts/Website
How to use HARO
HARO platform gives business owners the opportunity to obtain quality links to your website. With HARO you can make contributions to top blogs and publications. Once you sign up to the platform, you’ll receive notifications by email.
Check for the requests that meet these criteria:
- Request is in your area of expertise
- That gives your opportunity to link back to your website
- That are round-up post so you don’t have to write a full article (unless you have the time)
How to Optimise your Blog Posts/Website
Check your website for broken links. This could have an adverse impact on your SEO ranking. You should fix all broken links. make sure that all your blog posts are fully optimised. If you have a self-hosted WordPress site, plugins like Broken Link Checker and Yoast SEO can help you with these tasks.
- Do an “S4S” on Instagram
- Post your content to Social Media Groups
- Read and Comment on 10 Relevant Blog post
How does S4S work
S4S stands for share for share and it’s where you reach out to an Instagram account that you feel could help you grow your audience. The account should be a similar size to your own where you share a post from them, and they do the same for you.
Best Practices to Post in Social Media Groups
Once you have been interacting with social media groups, you can share your information. Don’t expect to share without prior interactions.
Best Practice to Comment on Blog Posts
Once you read the blog posts, make meaningful comments that add value to the conversation. The key is that you have a genuine interest in the blog. You could get some traffic back to your website from other readers.
- Show up and contribute to Facebook, LinkedIn and Google+ groups.
- Create and post an SEO optimised video to YouTube
Why Comment in Social Media Groups
Take part in social media groups and answer to questions and comments. This will help you to earn the trust of members. Once you earn their trust, you will be able to share your content.
Why YouTube Video
Create a YouTube video and optimise it with necessary keywords. (Check out post: How to do a keyword research) Make your video fun and informative. You can then share this video on your social media sites on an ongoing basis. A video is important to get found and to stand out from the crowd online.
- Repurpose content into a SlideShare
How to Create a SlideShare
You can use Powerpoint to create a slideshow of your content. Head over to Slideshare and optimise this for your relevant keywords. Again, make it informative and useful for your target audience. (Example of a SlideShare)
- Optimise Your Content to maximise Call To Action (CTA)
Go to your website and ensure that all your CTA are in place and are working well. This is important as you add new content because leads are essential to the growth of your business.
- Share Pictures to Flickr
- Create and Share Infographics
Sharing on Flickr
It’s a good idea to share your images on Flickr. You can also cross-post Instagram images using the service IF THIS THEN THAT, saving you a lot of time.
Create Compelling Infographics
Create and share an Infographics especially on Pinterest. You can use a service like Easel.ly to produce high-quality designs from templates.
Finally..No list is complete, and this one is no different. But if you start here, you are bound to get some results that will pay off in the long run. SEO isn’t a quick fix solution to getting traffic. It’s an investment of time and in some cases money. Don’t overdo the process, instead, focus on quality over quantity.
Let me know of your best SEO practice and how it help to drive traffic to your business. Please leave your comment below.