ABC of Digital Marketing for Small Business and Entrepreneurs

Ready to take the guesswork out of your marketing? Read this guide to the end.

Small business owners and entrepreneurs suffer from the “shot-gun approach marketing syndrome“. They often don’t give meaningful consideration to their strategy. This waste both time and money- the two most limited resources in their business. Not empowered to think critically about how their business goals align with marketing ROI, they often jump from pillar to […]

Digital Marketing Coaching Program

15 Digital Marketing Tips to Promote Your E-Book

Practical Tips to help you reach build your brand, reach your readers and sell more e-books.

The sale of print books is decreasing while those of e-books continue to rise. In 2012  sales reached $3 billion compared to $68 million in 2008. No doubt it is easier to market e-books, but we cannot ignore that fact that poor quality products clutter the marketplace. In this post, I will share some tried […]

Digital Marketing Tips for E-Book Marketing

[Case Studies] Why Small Business should still Employ SEO

Two Small Business Case Studies that Demonstrates the Relevance of SEO

Search engine optimisation (SEO) make it easier for a search engine to find, index, categorise and rank web content. But, is SEO still useful or just a waste of time and money for the Small Business? Many small business owners are scared of SEO so these two case studies will demonstrate its’ benefits. Each month […]

small business seo case studies

9 Facebook Advertising tools to Maximise ROI on a Budget

Approach Facebook Marketing With Confidence so You Can Get Better Results

Facebook is an important advertising platform for companies of all sizes. 900 million people use the site daily, and it’s robust targeting capabilities makes it ideal to reach a highly relevant audience. But, creating a Facebook campaign is easier said than done. Simple mistakes could blow your marketing budget leaving you at a significant loss. […]

Facebook Advertising Tools

10 Amazing Free Tools to Kickstart your Content Marketing

These 10 free tools will help you discover and create great content on a budget.

If the thought of writing for content marketing scares you, take heart, you are not alone. At one time, the idea left me feeling like Alice (below). I wondered where people found the time to feed the content beast. There is no question about the business benefits of content marketing. Content marketing leaders get almost […]