Twitter is unlike any other social media platform. The concept behind the Twitter platform is that you can tap into someone’s audience. Some will even argue that the true power of Twitter is through influencer marketing. You may have heard how companies join forces to by-pass a hefty marketing PPC cost. The rise of social media has given us access to just about anyone. Even larger companies are turning to solo entrepreneurs to leverage their reach.
Birchbox is a monthly subscription service for beauty products partnered with blogger Emily Schumann. They reached Emily’s audience of over 30,000 followers in one marketing campaign.
So, what exactly is Influencer Marketing?
Influencer Marketing is the building of a relationship with principal leaders. These guys have an instant reach and access to your target audience. The concept of Influencer marketing rests on social media to a great extent. This is because people now have a massive fan base around particular interest areas.
Influencers marketing usually have two significant components to it: Content and Social media.
Content: This includes a blog post, e-book, infographics, podcast that have many industry expert contributors. Each contributor will share that piece of value added content to their community and maximise its reach.
Social Media: This may include a branded hashtag around a certain topic. This serves to amplify the conversation even further beyond the social media noise.
In both cases, there becomes an exponential reach to many audiences.
To run an effective Influencers’ campaign- you need to do the following:
- Identify your goals
- Determine your (KPI) Key performance indicators
- Build your campaign (based on your goals)
- Conduct your research to find influencers
- Make a connection with influencers.
Here are some essential tips
- Ensure that your goal determines the influencers you choose to approach
- Have your strategy ready to pitch
- Don’t send out generic messages to influencers- personalise your communication for greatest impact.
- So, how can you conduct influencers marketing for your small business on Twitter
How Small Business can Conduct Influencer Marketing on Twitter
As a small business, you are not able to do influencers marketing as larger organisations. You can do so on a small scale especially if you decide to use Twitter. For instance, you can mention an influencer in your tweet and ask them for a retweet. This “mention tactic” is straightforward and efficient especially if you were sharing their information before a Retweet request. You can also attend Twitter chats, join in the conversations and show off your expertise. You can also ask a community with a large following to run a Twitter competition on your behalf. This works well to increase your reach and build your brand.
So, How do you Find Influencers
You can use social media search features to find communities of interest. A simple search via keyword, hashtag or location should return useful results.
If you are looking for something more advanced, then use the following tools:
- You can also utilise tools like LittleBird
- To find Twitter influencers- Moz Followwonk
- Find Twitter chats on Twubs
More Ideas to engage with influencers on Twitter
Once you have your list of influencers, you’d want to engage with them on Twitter. You could add them to a Twitter list to quickly follow and join in their conversations.
Here are some other simple ways to reach Twitter influencers:
- @Mention them
- Retweet their tweets
- Quote their Tweets
- Share their blog post and @Mention them
- Perhaps, even create a summary blog post of their articles and @Mention them when you share that post.
Building an audience can be quite challenging and expensive but influencers marketing can help you increase reach. If you invest time on social media, you will find that this is a cost-effective and efficient way to amplify your brand.
Please bear in mind that the more effort you invest- the better the results you will achieve.
Do you conduct influencers marketing? If so, tell me about it below.