The Essential Beginners Guide To Digital Marketing.

The pieces of the Digital Marketing conundrum in one place.

Do you avoid Digital Marketing? You are doing so at the expense of your business aspirations. Here’s the brutal reality: customers buying preference continue to change. And digital marketing adjusts to suit the client.

It’s your responsibility to know what works and to work it!

Here’s the deal!

It’s a survival of the fittest game!

Using a maze to describe the Internet is an understatement. The stampede created by social media doesn’t translate into instant profit for your business. With infinite options now available to clients, you need a bull’s eye focus. It’s not unusual for business owners to burn the candles at both ends.  They always want to be apart of the next big thing!

Don’t fall prey to FOMO (fear of missing out). It will drain the life out of you.

Here’s the good news! Small, incremental and continuous changes to your digital marketing strategy can do wonders. Take some time to create a plan that will attract people to your brand.

Let me point you in the right direction so you can get some focus.

Successful marketers focus on 20% Of marketing techniques that bring 80% of targeted results. Here is an illustration with substantial evidence of where you should direct your marketing efforts.


Digital Marketing Strategies

Most Effective Marketing Strategies for Small Businesses -By Infusionsoft.

You need to define what your customers are buying.

Be clear about the value that you provide to your prospects. Now is a good time to craft an elevator pitch, a summary that defines what you offer.


Sell the Benefits not the Features.

Sell the Benefits, not the Features.

Be clear about your Buyer Persona

Digital marketing is only useful if you are reaching the right people with the right message. Defining your Buyer Persona is an effective way of achieving this goal. A Buyer Persona is fictional, generalised representations of your ideal customers. They are your typical customer who determines the content you create for your blog or to share on social media.

Make My Persona is an interactive web tool that creates buyer persona.

Breaking it down: What is Digital Marketing?

It’s the process of using digital technology to reach and convert leads into customers. The definition assumes that prospects aren’t ready to spend their money with you. You may need to nurture them until they are willing to buy.

Here are you key Digital Marketing practices to consider:

Search Engine Optimisation (SEO)

SEO involves non-paid (organic) visibility of your website in search engine results. SEO is both technical and creative. A well-structured site and writing of high-quality content are few elements of good SEO practices.

Higher visibility makes it possible for potential customers to find your site online. The SEO process can take up to six months to produce results. It’s not a quick fix solution but will represent a good return on your investment (ROI) for the future.

Keyword Research- An essential element of SEO and Content Creation.

  • Brainstorm and list keywords your prospects may use to find your service.
  • Using Google free keyword planner web tool, build on your findings in the following way:
A. Search by phase, website or category

B. Enter those keywords into the “product/service category” field

C. Next, filter down on your targeting by making sure your “location” of business is set

The search will return 12 months of historical data.

In this example,  I searched for ‘dog walking’. This first graph shows the ‘search volume trends’. This is useful to identify seasonal demands for your products or services.

Google Search Volume Trends - Digital Marketing

Google Search Volume Trends is important to Spot Seasonal demand.

This second table of results is also important and shows the following:


Select keyword ideas that have a decent volume of search per month. Take note of the level of competition to decide which keywords of choice.

A. Remember to ‘select’ keyword ideas tab

B. Set your location

C. Choose keywords carefully. You need decent volume and low to medium competition keywords.

So, what do you do with these keywords?

By doing the above, you tell search engines the keywords that are relevant to your web presence.

Pay-Per-Click (PPC)

PPC is a model of Internet marketing where advertisers pay each time someone clicks on their one of their ads.

With PPC marketing, you get the following benefits: You:-

  • Only pay when an interested person clicks on your ad.
  • Set budget to control cost
  • Reach target audience at right time with right message
  • Get instant traffic

Google dominates over 67% of search so they are the main players in the PPC space. While the Google AdWords platform has the volume of customers that you need. Make no mistake that: it takes an experienced person to set up a successful campaign. 

In fact, the PPC gurus over at Google will build your campaign if you plan to spend at least £6 daily.

Network like Yahoo! Bing PPC campaigns also have excellent PPC opportunities. Partly because of the lower cost per click rate and brilliant customer service.

Social Media Marketing

Social Media Marketing is the process of gaining attention through social media sites. Sounds easy.. eh!

Focus is a key ingredient to achieving success on social media. Like any other platforms, you should investigate whether your buyer persona hangs out on a site before decide to use it. Everyone including your competition is on social media.

But, few does social media well. This is why I’d like to share this time-tested process with you.

It’s called the 7 “S.E.C.R.E.T.S” Of Social Media Marketing.

S- is for Setting your goals: why are you on social media? For leads, sales or brand awareness.

E- is for Evergreen: produce content that people will find useful for a long time in the future

C- is for Conversations. Engage your audience- don’t just talk, listen and respond also.

R- is for the Range. Produce a range of content for your audience such as videos, quotes photos and so on.

E- is for Everyone. Get everyone involved including your staff, family members, friends.

T- is for Transparency. Talk in your real voice like a real person. Be honest and be real!

S- is for Scheduling. Be sure to share your content at a time when your audience is listening.

Email Marketing bring everything together

Email marketing ties all of your digital marketing efforts together. It’s how you capture leads and nurture them into customers. Here is a stats for you:According to a

Here’s a stat for you:

According to a DMA report, Email marketing has a 3800% ROI. Advertising platforms change, but your list belongs to you. My email marketing tool of choice is GetResponse. With it, creating beautiful high-converting landing pages and light boxes is a breeze.

Finally, Lead with value!

Leading with value is paramount to your success. Think about the need of your prospects and how you can meet them. Focus on your goals and develop a strategy. Work your plan and don’t forget to be open to change.

If you found value from this article or would like to share or add something. I would love to hear from you. Please leave your comments below.

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Your Digital Marketing Coach!

Digital Marketing Trainer, Strategist and Coach.I support business owners overwhelmed by Digital Marketing to create and implement a high performing strategy to achieve their desired business goals online.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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