Calling all SMBs, Charities, Entrepreneurs, Churches, etc. You or a designated person from your organisation can

Become a Digital Marketing Champion® to GROW your Business or Cause in 2017 and Beyond.

Thriving online is extremely challenging, so a half-hearted approach to digital marketing won't get you very far. Unless you have a large marketing budget or team, you will lose time and money trying to fit the many pieces of the digital marketing puzzle together.

With The Digital Marketing Champion® Training:

  • Identify Your Ideal Clients

  • Formalise Your Brand Story

  • Track Your Results

  • Identify Profitable Marketing Opportunities

  • Continually Improve Strategy

  • Avoid Expensive Trial & Error

During this 3-day workshop, we will map out your entire Digital Marketing strategy, and you or your delegate will know EXACTLY how to run effective campaigns from, SEO, PPC, Content Marketing to Email Marketing all within the context of your business. You will also get the tools to diagnose and improve everyday issues that will fine tune your strategy over time. The training comes with high-value Digital Marketing Schedules to be completed on a daily, weekly and monthly basis all with the capability to track relevant results. We take the guesswork away from your Digital Marketing efforts saving you time and money to grow your business.

Highly Endorsed Digital Marketing Planner Used in Training

This is a marketer's friend! A well-presented planner that makes a wonderful change to recording everything digitally. Not only does it aid your strategy, but it also provides guidance and information on essential marketing methods and mapping — great for beginners and seasoned pros alike.

Sam Hurley - Ranked #1 Global Digital Marketing Influencer
Sam Hurley - Ranked #1 Global Digital Marketing Influencer

Digital Marketing Champion® Training Agenda:

BUYER PERSONA PLANNER
Zone in on your ideal client to create well-targeted marketing efforts and reduce advertising waste.

MESSAGING ARCHITECTURE PLANNER
Create a unified brand message that lets your business stand out from the clutter online.

CONTENT STYLE GUIDE PLANNER
Establish a voice for your brand that will give your business personality in a crowded online space.

LEAD MAGNET PLANNER
Create high-value free offers that will compel your prospects to opt-in for a copy, thereby generating qualified leads for your business.

ENGAGEMENT STRATEGY
Create a system that will enable you to keep the lines of communication with your prospects open so you can advance them along your sales pathway.

MAKING THE OFFER PLANNER
Align your offer with prospects’ pain points to increase the chance of converting prospects to clients.

CONVERSION OPTIMISATION PROCESS
Maximise the conversion of leads to paying customers by reducing friction in your sales cycle.

RETENTION STRATEGY
Create a system that lets you increase your profits through repeat purchases while encouraging your clients to become brand advocates.

TRAFFIC ACQUISITION STRATEGY
Develop a plan that focuses on the top five ways to drive meaningful traffic to your website or landing pages.

THE SEO PROCESS
Optimise your web presence to identify feasible keywords for your business while taking the necessary steps to become more relevant to search engine results.

CONTENT PLANNING PROCESS
Create quality content that resonates with your target audience while ensuring that the content is both keywords relevant and meet your call to action requirements.

MARKETING CALENDAR
Align your content with significant dates and events that resonate with your prospects.

PAY PER CLICK (PPC) PLANNER
Quickly adopt PPC best practices while creating highly relevant ads that speak to the need of your target audience.

EMAIL MARKETING SERIES PLANNER
Create an email marketing system that consistently delivers value to your leads, all designed to advance the relationship towards becoming a client.

SOCIAL MEDIA MARKETING STRATEGY
Create a social media marketing strategy that fuels engaging conversations, and that also aligns vanity metrics such as likes and follows to real business goals.

SMART OBJECTIVES PLANNER
Define your marketing goals and strategy in a way that reflects your current resources.

WEBSITE RE/DESIGN TEMPLATE
Diagnose the usability of your site empowering you to take steps to repair your web presence.

LANDING PAGE PLANNER
Create highly relevant client-centric landing pages that ties feature to benefits along with other essential page elements.

MARKETING SCHEDULE
Know what social media marketing activities are useful to your business outlined in a daily, weekly monthly schedule.

SEO WEEKLY SCHEDULE
Follow a plan that breaks down high-value important SEO activities into manageable chunks on a regular basis.

GENERIC TASK SCHEDULE
Be able to log your set of marketing activities that you’ve proven to work well for your business so you can factor them in your plan.

DAILY MARKETING TRACKER
Be able to track your daily marketing activities, so you can quickly identify how the investment of your time translates to money.

MARKETING STATS TRACKER
Track the results that matter to your overall marketing campaign, empowering you to make future marketing decisions based on data rather than hunches.

PRACTICAL RESOURCES PLANNER
Plan your list of tools based on your needs and budget ensuring that you aren’t wasting your resources on things you don’t need.

Details of Training:

  • Duration: 3 days
  • Venue: Various, I am able to travel to your team. 
  • Small Group Training of 10, 1-2-1 or In-house.
  • All Training Materials Provided
GET IN TOUCH FOR MORE INFORMATION