5 Creative Ways to Use Twitter Lists to Boost Your Marketing Efforts

Here are some useful insights into how you can use Twitter lists to streamline important marketing tasks.

The original intention of Twitter lists is to curate a group of Twitter accounts of interest. This is useful because it cuts out the clutter and only shows you the stream of tweets from people on that list. Equally, when someone adds you to a list, you could assume that they’d like to follow and […]

twitter lists

5 Marketing Practices you Can’t Afford to Leave up to Anyone

Learn the areas that are common in a broken Digital Marketing strategy.

If you believe Digital Marketing is only what you do on Facebook, Twitter, SEO and LinkedIn, you are not alone. In fact, this week I came across a digital marketing agency owner who was of the same persuasion. Implementation without strategy is ineffective, so it’s imperative first to lay the groundwork. It’s impossible to know […]

Digital Marketing Practices

The Sales Funnel Explained – and Why You Need one!

Without a Sales Funnel, you are Making hard work out of your Marketing and losing time and money in the process.

I came across a Facebook ad this week. The advertiser was giving away a free guide on how to run a successful Facebook ad. Many of the people who commented on the ad also asked What a Sales Funnel was. They asked because other people alluded to the fact that a funnel was in use […]

What is Marketing Myopia and how to Overcome it?

This Guide will help you assess if Your Business is Client-Centric or Just Focused on Your Vision.

Marketing Myopia takes a limited marketing view that focuses on the need of the business rather than those of the prospects. Also known as the shortsighted approach to marketing, the focus is to sell products and therefore for profit-driven. The theme surrounding the marketing myopia concept is that most companies have a narrow vision of […]

10 Crucial Digital Marketing Lessons for 2017

Get direction for your marketing efforts in 2017 that will grow your business.

According to a survey done by Smart Insights, over 47% of small business owners lack a documented digital marketing plan. Many do digital marketing activities but don’t have a framework on which to build their marketing program. Digital marketing performed in this way, results in the waste of both time and money. Such haphazard approach […]

Perhaps the most honest Digital Marketing advice you’ll read

Learn the facts about what it takes to succeed online.

It’s frustrating when your marketing message fall on deaf ears and failure to connect could cripple any business. With all the social media hype, who would imagine it to be this difficult? But of course, nowadays everyone talks and no one listens. Prospects will only pay attention when they’re motivated through interaction and education. The […]

Digital Marketing Advice