The Sales Funnel Explained – and Why You Need one!

Without a Sales Funnel, you are Making hard work out of your Marketing and losing time and money in the process.

I came across a Facebook ad this week. The advertiser was giving away a free guide on how to run a successful Facebook ad. Many of the people who commented on the ad also asked What a Sales Funnel was. They asked because other people alluded to the fact that a funnel was in use […]

What is Marketing Myopia and how to Overcome it?

This Guide will help you assess if Your Business is Client-Centric or Just Focused on Your Vision.

Marketing Myopia takes a limited marketing view that focuses on the need of the business rather than those of the prospects. Also known as the shortsighted approach to marketing, the focus is to sell products and therefore for profit-driven. The theme surrounding the marketing myopia concept is that most companies have a narrow vision of […]

10 Crucial Digital Marketing Lessons for 2017

Get direction for your marketing efforts in 2017 that will grow your business.

According to a survey done by Smart Insights, over 47% of small business owners lack a documented digital marketing plan. Many do digital marketing activities but don’t have a framework on which to build their marketing program. Digital marketing performed in this way, results in the waste of both time and money. Such haphazard approach […]

Perhaps the most honest Digital Marketing advice you’ll read

Learn the facts about what it takes to succeed online.

It’s frustrating when your marketing message fall on deaf ears and failure to connect could cripple any business. With all the social media hype, who would imagine it to be this difficult? But of course, nowadays everyone talks and no one listens. Prospects will only pay attention when they’re motivated through interaction and education. The […]

Digital Marketing Advice

15 Digital Marketing Tips to Promote Your E-Book

Practical Tips to help you reach build your brand, reach your readers and sell more e-books.

The sale of print books is decreasing while those of e-books continue to rise. In 2012  sales reached $3 billion compared to $68 million in 2008. No doubt it is easier to market e-books, but we cannot ignore that fact that poor quality products clutter the marketplace. In this post, I will share some tried […]

Digital Marketing Tips for E-Book Marketing