What is Marketing Myopia and how to Overcome it?

This Guide will help you assess if Your Business is Client-Centric or Just Focused on Your Vision.

Marketing Myopia takes a limited marketing view that focuses on the need of the business rather than those of the prospects. Also known as the shortsighted approach to marketing, the focus is to sell products and therefore for profit-driven. The theme surrounding the marketing myopia concept is that most companies have a narrow vision of […]

10 Hashtag Answers to Questions You Should Know

Get the Scoop of How to master the Art of Using Hashtagging.

We use hashtags to make sense of Social Media conversations. They have the potential to place us before our prospects and to build our brand. But, they can also  damage our cause when not used correctly. The two most common fails include: hashtags of all the words in the bio. Or worst #hashtagging #all #the […]


Buyer Persona: The Complete Guide for Entrepreneurs

Get the Clarity You Need to Connect with Clients and Improve your ROI.

You’ve heard these “build it, and they’ll come” rhetoric before: “There’s never a better time to start your business. Create the website, get on Social Media, do SEO, join forums and get your message out. In no time you will run the lifestyle business and live the dream”. Many moons later, you’ve done all the “right […]

Buyer Persona- A Complete Guide For Entrepreneurs

How to Design Stunning Graphics like a Pro

5 Free Tools so you can Design Images to Drive Engagement

In the past, to create designs for your business, you’d need a hefty budget. Today this isn’t the case! There are tools on the market that anyone can use to get remarkable results. Content with graphics receives 94% more views than those without. If you haven’t been using them to your advantage, then keep reading. […]

The Best Daily Hashtags For Twitter Marketing

Unlock the power of Day Related Twitter Hashtags for your Business

The golden moment for a business owner on Twitter is during a live conversation. This is why Twitter launched the ‘moments’ feature in October 2015.  It was so we could take part in current trends and get a better experience and results from Twitter. Twitter also provides the #OwnTheMoment calendar to help us plan content […]

Day Related twitter Hashtags

If This Then That (IFTTT): The No-Nonsense Guide

Here's a guide to help make the most of IFTTT web platform.

IFTTT stand for If This Then That. It’s a web-based platform that lets you automate the workflow across many of the apps we own and love. According to the slogan on their site, it allows you to automate your world. But, with all the apps on the market, is IFTTT worth your time? Should you […]