5 Creative Ways to Use Twitter Lists to Boost Your Marketing Efforts

Here are some useful insights into how you can use Twitter lists to streamline important marketing tasks.

The original intention of Twitter lists is to curate a group of Twitter accounts of interest. This is useful because it cuts out the clutter and only shows you the stream of tweets from people on that list. Equally, when someone adds you to a list, you could assume that they’d like to follow and […]

twitter lists

5 Marketing Practices you Can’t Afford to Leave up to Anyone

Learn the areas that are common in a broken Digital Marketing strategy.

If you believe Digital Marketing is only what you do on Facebook, Twitter, SEO and LinkedIn, you are not alone. In fact, this week I came across a digital marketing agency owner who was of the same persuasion. Implementation without strategy is ineffective, so it’s imperative first to lay the groundwork. It’s impossible to know […]

Digital Marketing Practices

The Sales Funnel Explained – and Why You Need one!

Without a Sales Funnel, you are Making hard work out of your Marketing and losing time and money in the process.

I came across a Facebook ad this week. The advertiser was giving away a free guide on how to run a successful Facebook ad. Many of the people who commented on the ad also asked What a Sales Funnel was. They asked because other people alluded to the fact that a funnel was in use […]

What is Marketing Myopia and how to Overcome it?

This Guide will help you assess if Your Business is Client-Centric or Just Focused on Your Vision.

Marketing Myopia takes a limited marketing view that focuses on the need of the business rather than those of the prospects. Also known as the shortsighted approach to marketing, the focus is to sell products and therefore for profit-driven. The theme surrounding the marketing myopia concept is that most companies have a narrow vision of […]

My Unique System that Gets Better Results from Social Media.

In my early days as a social media manager, it was an uphill struggle. My clients didn’t know what a successful campaign looks like and we clearly had differing views on the results that were important. Most of my small business clients were happy with just growing their likes and followers, but they didn’t know […]

7 Marketing Practices you must Adopt Right Now

Here are 7 areas that you have been avoiding that you must adopt right away

If you are like me who obsessively study brands, you will realise that some get attention while others- well don’t! Over the last few years, business owners struggle with what they should share on social media. Today that’s not the case. Everyone who is anyone has a pool of social media content ranging from quotes […]

7 Marketing Practices you must Adopt Right Now